How to do Keyword Analysis Research
- December 24, 2016
- Posted by: Abhay Ranjan
- Category: Digital Marketing
Hello, Friends! Today, I am going to share my views on “How to do Keyword Analysis or Research”.
As we all know, Keyword research is one of the most important, valuable and high return activities in the search marketing domain. The ranking for the right keywords can boost your website.
What is Keyword in SEO?
Keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. In other words, it is a word that you type in Search box.
Suppose, we want some information about Shopbudd. So, we type Shopbudd in Google or any other search engine. Here, Shopbudd is a Keyword.
How to use Keywords?
If, you are offering some services to the customer then use your important services as Keywords & if you have product based businesses than your products will be your Keywords to rank high in Search Engine. You have to classify your keywords wisely by doing Keyword Research.
Why Keywords plays important role in Search Marketing Field?
It is very clear that once your keywords get the rank top on Search Engines Results, your businesses get accelerated. You will get visitors automatically. Your targeted keywords will give you targeted audiences which result in conversions. No paid promotions or other promotional activities are further needed.
How to do Keywords Analysis?
There are many free and paid tools on the market to do Keywords Analysis. I have mentioned all in my previous blog. You can find it here.
With the help of these tools, you will get your list of keywords. You can also find out your competitor Keywords. You can make a Keyword Analysis with the help of these tools. I must prefer Google Adwords Keyword Planner Tools in among all as it is free, easy to use and provides actual data.
Best Practical ways of Keyword Research –
Google Adwords Keyword Planner
You can find the high volume, profitable keyword with this tool. To access this tool, you just need Gmail account. Login to this and search in google “Google Adwords Keyword Planner” Click on the first one and complete the process. you will get into this. In the setting section, you will keyword planner. Just search for any keyword, you will find the result like this, it will show the data in the form of Average Monthly Searches, Competition, Suggested Bid & Keyword by relevance. You can download the keyword ideas also.
The main reasons for writing this blog is to share my recent keyword analysis practically, which I have done in my previous projects & believe me, I have got best results.
I have given a brand new product to promote. I have given very less time interval to rank it on Top. The products are very famous in USA & other countries. So, I have told to rank high in those countries.
The first thing I do when I got a project is Keyword Analysis; I have given myself a week for Keyword Analysis. I have made 200 keywords & today, they all are in top 10.
The Secret of my Keywords Analysis –
When I have given the product to promote, First thing that I did it, I just type the product name in Google. I have lots of search results in front of me. I have taken top 10 relevant search results as a base of my keyword research from them.
Then, I started visiting all of them one by one. I have got a basic structural, functional & behavioural model of my Keyword Analysis Approach with those top 10 search results. Till now, I have got many relevant and specific keywords related to my product.
Now, I have to find out the related keywords. For this, I have taken help from Google Adwords Keyword Planner Tools. I have searched for those targeted keywords & found out their search volume. This helps in making my complete Keyword Analysis.
So, instead of going directly with Keyword Analysis Tools, I prefer search engines results to find out my Keywords. Then, I made a cross check with the Keyword Analysis Tools & found exactly matched keywords.
I have got the best response from this approach. Now, 90% traffic is coming organic and all credit goes to Keyword Analysis Approach.
I have found the change & Hope that it will also help you. Please, make your suggestions or queries related to this in Comment Box.
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How to do Keyword Analysis Research
All the best!