Hello, Friends! Today, I am going to share my views on “How to do Keyword Analysis or Research”.
As we all know, Keyword research is one of the most important, valuable, and high-return activities in the search marketing domain. The ranking for the right keywords can boost your website.
What are Keywords in SEO?
Keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. In other words, it is a word that you type in the Search box.
Suppose, we want some information about Digicite. So, we type Shopbudd in Google or any other search engine. Here, Digicite is a Keyword.
How to use Keywords?
If, you are offering some services to the customer then use your important services as Keywords & if you have product-based businesses then your products will be your Keywords to rank high in the Search Engine. You have to classify your keywords wisely by doing Keyword Research.
Why do Keywords play an important role in the Search Marketing Field?
It is very clear that once your keywords get to the rank top of Search engine results, your businesses get accelerated. You will get visitors automatically. Your targeted keywords will give you targeted audiences which results in conversions. No paid promotions or other promotional activities are further needed.
How to do keyword analysis?
There are many free and paid tools on the market to do keyword analysis. I have mentioned all in my previous blog. You can find it here.
With the help of these tools, you will get your list of keywords. You can also find out your competitor’s Keywords. You can make a Keyword Analysis with the help of these tools. I would prefer Google Adwords Keyword Planner Tools as it is free, easy to use, and provides actual data.
Best Practical Ways of Keyword Research –
Google Adwords Keyword Planner
You can find the high volume, profitable keywords with this tool. To access this tool, you just need a Gmail account. Login to this and search in Google “Google Adwords Keyword Planner” Click on the first one and complete the process. you will get into this. In the setting section, you will keyword planner. Just search for any keyword, and you will find the result like this, it will show the data in the form of Average Monthly Searches, Competition, Suggested Bid & Keyword by relevance. You can download the keyword ideas also.
The main reason for writing this blog is to share my recent keyword analysis practically, which I have done in my previous projects & believe me, I have got the best results.
I have given a brand new product to promote. I have given very less time intervals to rank it on Top. The products are very famous in USA & other countries. So, I have been told to rank high in those countries.
The first thing I do when I get a project is Keyword Analysis; I have given myself a week for Keyword Analysis. I have made 200 keywords & today, they all are in the top 10.
The Secret of My Keywords Analysis –
When I was given the product to promote, the First thing that I did it, I just typed the product name in Google. I have lots of search results in front of me. I have taken the top 10 relevant search results as a base of my keyword research from them.
Then, I started visiting all of them one by one. I have got a basic structural, functional & behavioral model of my Keyword Analysis Approach with those top 10 search results. Till now, I have got many relevant and specific keywords related to my product.
Now, I have to find out the related keywords. For this, I have taken help from Google Adwords Keyword Planner Tools. I have searched for those targeted keywords & found out their search volume. This helps in making my complete Keyword Analysis.
So, instead of going directly with Keyword Analysis Tools, I prefer search engine results to find out my Keywords. Then, I made a cross-check with the Keyword Analysis Tools & found exactly matched keywords.
I have got the best response from this approach. Now, 90% of traffic is coming organic and all credit goes to the Keyword Analysis Approach.
I have found the change & Hope that it will also help you. Please, make your suggestions or queries related to this in the Comment Box.
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How to do Keyword Analysis Research
All the best!