Keywords are a critical component of search engine optimization (SEO). They are the words and phrases that people use when searching for information on the internet. Keywords can be broken down into several different types, each with its own unique characteristics and uses. In this blog post, we will explore the different types of keywords and their importance in SEO. Read the complete blog to know Keywords and types of keywords.

  • Short-Tail Keywords Short-tail keywords, also known as broad keywords, are short and general terms that are typically one or two words long. These are often the most commonly searched-for terms and are very competitive in terms of SEO. For example, “shoes” is a short-tail keyword. Short-tail keywords can be difficult to rank for, but they can also bring in a lot of traffic to a website.

  • Long-Tail Keywords Long-tail keywords are more specific and are usually phrases containing three or more words. They are less competitive than short-tail keywords and are often used by people who know exactly what they’re looking for. For example, “women’s running shoes with arch support” is a long-tail keyword. Long-tail keywords can bring in more targeted traffic to a website and are easier to rank for in search engines.

  • Location-Based Keywords Location-based keywords are used to target a specific geographic area. They are essential for businesses that serve a specific region or city. For example, “New York pizza delivery” is a location-based keyword. These keywords can be used to optimize a website for local search results, making it easier for potential customers in the area to find the business.

  • Commercial Keywords Commercial keywords are used by people who are looking to buy a product or service. They are typically more specific and include phrases like “buy,” “discount,” or “sale.” For example, “best deals on running shoes” is a commercial keyword. Optimizing a website for commercial keywords can help drive sales and increase revenue.

  • Branded Keywords Branded keywords are words or phrases that include the name of a specific company or product. For example, “Nike shoes” is a branded keyword. These keywords are important for building brand awareness and driving traffic to a company’s website.

There are several types of keywords that are essential for SEO. Each type has its unique characteristics and uses, and understanding how to use them can help businesses optimize their websites for search engines and drive more targeted traffic. By utilizing a combination of short-tail, long-tail, location-based, commercial, and branded keywords, businesses can improve their SEO and attract more potential customers to their websites.

Keywords and types of keywords



Most searched
Most targeted
Most relevant


1. Short-tail keyword — 2 or fewer words
2. Long-tail keyword — more than 3 words
3. Product-defining keyword — describe a product
4. Geo-targeting keyword — local keywords
5. LSI keywords — word closely related to the main keyword
6. Intent targeting keywords
informational, transactional, commercial
7. Seasonal keyword — season based

Hire Abhay Ranjan for the keyword research process.