promote business online

How to Promote Business Online

Do you have your own business?
Do you want to promote your business online?

Stop dependency on companies for promotion, Even you can promote your business, you just need to follow these simple steps regularly. Your consistent effort can make your brand or product popular.

Learn to Promote Business Online


As we all know that the Internet is growing day by day. With the easy availability of the Internet, we have various options available nowadays. By improving your online presence, you can reach millions of possible customers around the world.

First of all, build your online presence by creating a website for your business. Use your company name as a domain name for your site, making it easy to find through search engines and to connect with your customers. Create and post relevant articles on your site covering your company’s services or products. Here are some useful ways to promote your business online that won’t cost –

1. Use the three big local listing services

Registering your business with Google Places allows it to be found more easily on Google searches and it shows up on Google Maps. All you have to do is fill out the form and register, then get your business verified through their confirmation process, which can be done either with a phone call or email. Yahoo has a big database of businesses called Yahoo! Local. It’s free, and is certainly worth the few minutes it takes to set up. Microsoft’s Bing has a similar service that’s easy to sign up for.



2. Promotion through Social Media

Social media is an inexpensive way to promote your website and to keep new and existing customers chatting about your business that enables interaction with the user. Here are some quick and easy tips for using some of the most popular social networking sites — Facebook, Twitter, YouTube, LinkedIn, Google+ and Pinterest — to help drive interest and customers to your business.
online promotion
  • Facebook
    • Set up a business page on Facebook and post special offers to all those who Like your page.
    • Ask customers to share pictures on your Facebook page that show them using their favorite product that they bought from your website.
  • Twitter
    • Use Twitter to tweet interesting or unusual facts about your business or products and provide a link to that product page on your site.
    • Send out short tips via Twitter on how to use your services or products.
    • Follow customers and vendors as well as influential bloggers, journalists, industry analysts, and others with a large following and significant influence on your business or industry.
    • Get more visibility by tweeting pictures and videos related to you or your business to your followers.
  • YouTube
    • Create a YouTube channel for your online business, regularly add fun and useful videos, and then encourage customers to view and share your videos with others.
    • Launch a video contest: Ask customers to create short videos of how they use your product or service and post them to YouTube, and then let other customers vote on their favorites.
    • Ask customers to submit video testimonials and post them on your YouTube channel.
  • LinkedIn
    • Create a LinkedIn profile and add links to your website. Update your profile with new links, product reviews, books or articles that you are reading, or other information so that this information appears to all the people in your network.
    • Join LinkedIn groups that may be popular with many of your customers, and frequently post questions or comments related to the products or services you offer.
    • Ask your customers as well as vendors and other business associates in your network to provide a recommendation for you or your business in LinkedIn.
    • Add brochures, PDFs, SlideShare and PowerPoint presentations, and videos to your profile under the Summary section to provide interesting content that anyone viewing your profile can download or share.
  • Google+
    • In your personal Google+ profile, create circles for your customers, vendors, and others interested in your brand.
    • Post interesting content to your customer and other business-related circles and encourage feedback or comments. Content might include your blog posts, interesting articles, product reviews, announcements about special promotions and other exclusive offers, or news.
    • Launch a Google+ profile for your business, and start a Google+ community on a topic related to your business. Frequently post information in both the community and your Google+ business profile to keep followers interested.
  • Pinterest
    • Set up a Pinterest profile for your business, creating one or more Pinterest boards with themes or product interests related to your business.
    • Add the Pin It button to your website pages so that visitors to your website can pin, or post, product images from your site to Pinterest.

3. Start a blog

A blog not only helps your company get its name out through followers but is a way to connect with your consumers more directly. but, remember that one of the major keys of blogging is to keep your stream updated as frequently as you can. You can make a blog with blogger and word-press by following simple step for free.


4. Participate in forums and blogs

This is one way to help promote your product or services, showing yourself as an expert and as someone who genuinely wants to help resolve people’s problems. Often you can do this for free.

5. Use email marketing

You can create lists of customers or potential customers that you can keep in touch with on a regular basis. However, be aware that many recipients regard this as spamming and may complain.

So, start following these steps, this will definitely work. For any support and queries, Contact me here.

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